We crafted a high-impact launch campaign rooted in performance and swagger, designing the entire Darkspeed world—from strapline and tone to film, visuals and narrative. With cinematic VFX and a bold, futuristic edge, the campaign positioned Darkspeed as a category-defining force for players chasing Out-of-this-World Speed.
Cobra Darkspeed
Out of this world speed
Building a bold, futuristic brand world fit for one of the fastest drivers on the planet.
Credits
- Creative Direction John Doe
- Motion design John Doe
- Design John Doe
- Creative Direction John Doe
- Motion design John Doe
- Design John Doe
